Why Michelin?

Brothers Andre and Edouard Michelin had a grand vision when they founded the Michelin Co. in 1889 - putting innovation to work to enhance the freedom of movement and mobility. Through ground-breaking advancements in tire design, the brothers revolutionized the transportation industry and launched the world's foremost tire brand - Michelin.

Characterized by the helpful, friendly guidance of Bibendum - the world-famous Michelin Man - the Company has continued its tradition of pursuing breakthrough innovations and expanded its products and service offering.

The development of footwear is the latest extension of the brand. Using the knowledge and expertise developed from producing tires and applying it to the footwear market, Michelin now offers a new class of high performance boots and shoes.